Executive Summary
This report analyzes how AI systems perceive and represent Taos Ski Valley across key attributes, comparing against competitors and identifying opportunities for improvement.
Key Findings
- 01. Strong Overall Perception:
Taos Ski Valley has a positive AI perception score of 8.0/10, ranking 2nd among the 6 competitors analyzed.
- 02. Sustainability Leadership:
AI systems consistently highlight TSV's B Corp certification and sustainability initiatives, creating a unique competitive advantage.
- 03. Perception Gaps:
AI responses lack detailed information about recent infrastructure improvements and family-friendly offerings.
- 04. Persona Variations:
AI responses vary significantly based on user personas, with expert skiers receiving more accurate information than families or beginners.
Recommendation Highlights: Focus on enhancing digital content about family offerings, recent improvements, and beginner-friendly terrain. Leverage sustainability leadership while addressing perception gaps around accessibility and amenities.
Overall Score
Overall AI Perception Score
Attribute Scores
Continue to the next section
The Shift to AI