Create and distribute comprehensive content about family offerings, children's programs, and beginner terrain
Recommendations
Based on our analysis of AI perception gaps and opportunities, we recommend the following strategic actions to enhance how AI systems understand and represent Taos Ski Valley.
Family Experience Content Enhancement
High Timeline: 1-2 months
Impact: High
Category: Content Creation
Implementation Steps
- • Develop dedicated landing pages for family programs and children's activities
- • Create video content showcasing beginner terrain and family experiences
- • Publish detailed guides for families planning a visit
- • Update all third-party listings with family information
Infrastructure Updates Documentation
HighDocument and publicize recent infrastructure improvements and amenity upgrades
Timeline: 1 month
Impact: High
Category: Content Creation
Implementation Steps
- • Create a 'What's New' section on the website highlighting recent improvements
- • Develop before/after visual content showcasing upgrades
- • Distribute press releases about infrastructure investments
- • Update all third-party listings with current information
Beginner Terrain Promotion
HighIncrease visibility and awareness of beginner-friendly terrain and learning programs
Timeline: 1-2 months
Impact: High
Category: Content Creation
Implementation Steps
- • Create detailed trail maps highlighting beginner areas
- • Develop content featuring beginner success stories
- • Showcase ski school programs and instructors
- • Create virtual tours of beginner terrain
Transportation Information Enhancement
MediumClarify and expand information about transportation options and accessibility
Timeline: 1 month
Impact: Medium
Category: Content Update
Implementation Steps
- • Create a comprehensive transportation guide
- • Develop interactive maps showing access routes
- • Document shuttle services and public transportation options
- • Create FAQ content addressing common transportation questions
Dining & Amenities Showcase
MediumDevelop detailed content about on-mountain dining, services, and non-skiing activities
Timeline: 1-2 months
Impact: Medium
Category: Content Creation
Implementation Steps
- • Create a dining guide with menus and photos
- • Develop content featuring non-skiing activities
- • Showcase on-mountain services and amenities
- • Create virtual tours of lodges and facilities
Sustainability Program Documentation
LowDocument and publicize specific sustainability initiatives and programs
Timeline: 2-3 months
Impact: Low
Category: Content Enhancement
Implementation Steps
- • Create detailed pages for each sustainability initiative
- • Develop content showcasing environmental impact metrics
- • Document community engagement programs
- • Create case studies of successful sustainability projects
Implementation Timeline
Month 1
- Family Experience Content
- Infrastructure Updates
- Transportation Info
Month 2
- Beginner Terrain Promotion
- Dining & Amenities
Month 3
- Sustainability Program Documentation
Month 4
- Content Refinement & Distribution
Month 5
- Measurement & Analysis
Month 6
- Follow-up Assessment
Expected Outcomes
Short-term (1-3 months)
- • Improved AI responses about family offerings and beginner terrain
- • Updated information about recent infrastructure improvements
- • Clearer transportation and accessibility information
- • Enhanced representation of on-mountain amenities
Medium-term (3-6 months)
- • Balanced perception across all user personas
- • Increased AI recommendations for family travelers
- • More comprehensive sustainability information
- • Improved competitive positioning in AI responses
Long-term (6+ months)
- • Comprehensive and accurate AI representation across all attributes
- • Increased visibility in AI travel recommendations
- • Stronger competitive positioning against larger resorts
- • Measurable impact on visitor demographics and bookings